Strategic brand building for accomplished women and the organizations they lead has never been more important.

As we move into 2022, it’s clear that a strong personal brand is a solid business asset. More and more, talented women are starting to see their personal brand as an investment that requires a consistent input of time, money, and energy for greater returns. 

But it can’t be done without a vision and a tactical plan for launching a marketable brand identity.

The ever-evolving process of building one’s personal brand is particularly important with the advent of social sites and the gig economy where personal branding has become fundamental. 

Developing a strong personal brand is essential for anyone who wants to stay relevant — whether she is looking for work or new projects, aiming for a promotion, or leading a business towards growth.

From newsrooms to boardrooms, I’ve created award-winning brands for a wide range of people and institutions.

Whether you want to climb the ladder higher and faster where you are, strike out on your own or into a new field entirely, or if the company you lead needs greater visibility and impact, your success starts and ends with you and your brand.

It’s not enough to be good. 

You need a brand that is resonant, memorable, and relevant.

Be Memorable. Be Resonant. Be Relevant.

I’ve guided colleges and universities, media companies, arts organizations, tech start-ups, and a broad range of small businesses, position their brands for success in an increasingly competitive world.