About

In my more than twenty years in higher education and nonprofit communications management, I’ve been at the forefront of creating successful brands and shaping the reputation of a wide variety of institutions and organizations. As a strategic consultant, I counsel leadership teams of CEOs, CMOs, and CCOs like you on the most effective ways to assess, realign, and leverage your reputation during periods of increased competition, change, and uncertainty.

I’ve developed successful brands for leading colleges, universities, and nonprofits. I’ve led the reputation management initiatives of top-tier institutions at critical points in their evolution. During my early career as an Emmy award-winning television producer, I was part of a team that launched the international cable news channel of The Christian Science Monitor, one of the most iconic media brands in recent history.

I’ve held senior communications leadership positions throughout my career, acting as chief spokesperson for the institutions I represented. These have included Harvard, Radcliffe, MIT, Antioch, The Longy School of Music at Bard College, Trinity College, Vermont College of Fine Arts, Sarah Lawrence, and The University of New Haven.

Prior to focusing on strategic education and nonprofit communications, I was the founder and CEO of a brand consultancy in Boston, advising companies such as Blue Cross Blue Shield of Massachusetts, Polaroid, IDG, Navigant Consulting, and Technology Review Magazine, as well as numerous emerging technology start-ups and small businesses.

Lyn’s deep understanding of marketing and communications strategy was of significant value in our work at Vermont College of Fine Arts. In her role as VP of Marketing, [Lyn] was instrumental in bringing our model of low-residency graduate education to the national stage. She is able to quickly grasp complex ideas and distill them into a compelling and clear communications architecture. Insightful, smart, and collaborative, Lyn’s vision was a key factor in expanding the visibility and impact of the institution.

Erica Metzger Hare
Chief Financial Officer
Aspire Living and Learning

Get my bi-weekly, in-the-trenches take on the state of higher ed communications — the highs, the lows, and everything in between. Hot off the presses, topics and tips to help you navigate the complex issues facing colleges and universities today.