About

I create award-winning strategic brands for a wide range of people and organizations. Thanks to many years in senior, “front line” marketing positions, I have a singular perspective and valuable on-the-ground knowledge of the professional marketing and strategic communications needed in the growing marketplace of individual reputation management and organizational positioning.

I am known for my award-winning work in a cross-section of industries: television, higher education, nonprofits, media, and arts and culture, with a successful decade of brand consulting with companies that included Blue Cross Blue Shield, Navigant Consulting, and International Data Group (IDG), as well as numerous emerging technology start-ups and small businesses.


I’ve worked with Lyn at top-tier schools who need her ministrations to stay viable in a changing, challenging landscape. With her deep knowledge of higher ed, she steadies the hands of college presidents and senior leadership, thinks strategically and implements tactically, and adding significant value, counsel and perspective to the institutions she works with.

Roger Sametz
President
Sametz Blackstone Associates