BrandCraft

My Signature Turn-Key Program for Building, Launching, and Sustaining Your Personal Brand

What We’ll Do

This signature 6-week BrandCraft immersive will equip you with a compelling and authentic personal brand and the essential tools and strategies to sustain it. It is transformative, uncovering who you are and what you stand for. Together, we shape your personal narrative into a captivating, compelling, and marketable personal brand portfolio.

What sets this program apart is its holistic approach to personal brand development. Over six weeks, we’ll set out on a journey of discovery together. creating a new personal value proposition that weaves together your unique talents, experience, and expertise. By the end, you’ll have everything you need to tackle the future head-on. 

What You’ll Get  

  • Written Plan. A 4-5 page bulleted document summarizing all of our thinking. To be used as a blueprint, benchmark, and guide as we move through the stages of brand development.  
  • Comprehensive Brand Portfolio. This includes your central brand narrative, customized messaging architecture; resume/ CV revision; identification of target markets, key influencers, and stakeholders; holistic, tactical strategy for the launch and implementation of your new brand. 
  • Customized Messaging. A curated set of fully branded key messages that can be used interchangeably to support your brand across various in-person and digital applications.
  • Working Sessions. We’ll meet virtually for six (6) one (1) hour sessions as we weave our evolving content into a clear, coherent, and connected brand portfolio.
  • Unlimited phone and email availability on anything related to developing your brand strategy.

Is this right for you?
Let’s schedule a 45 minute discovery call.
It’s all about you and it’s absolutely free.


BrandCraft for Nonprofits

My Signature Turn-Key Program for Building, Launching, and Sustaining Your Nonprofit Brand

Unleash the Impact of Your Nonprofit Brand

This comprehensive three-month strategic brand development program is designed to address the needs of mission-driven organizations. Throughout this engagement, I’ll guide you in a step-by-step process to build, launch, and sustain your organization’s story. We will create a visible and responsive brand that balances the need for effective marketing while meeting the challenge of changing trends and donor expectations.

This program is unique in its tailored approach to addressing the substantive challenges small to medium nonprofits face in 2024. Unlike generic programs, it delves deeply into the current landscape, offering specific solutions for visibility, credibility, resource management, digital adaptation, impact storytelling, and relevance. Moreover, it emphasizes a collaborative process, working closely with you to craft a brand strategy, messaging architecture, and a vibrant brand identity that addresses these challenges and aligns seamlessly with your organization’s mission and values.

Is this right for you?
Let’s schedule a 45 minute discovery call.
It’s all about you and it’s absolutely free.


Happy Clients

Lyn has a unique talent for seeing the big picture and focusing on useful action. Her wealth of experience in different areas allowed her to understand the nuances of my market and strategy. She was able to zero in and shape our brand immediately. Lyn is willing to roll up her sleeves and is a really thoughtful advisor who can help with everything from the soul-searching thought work and brainstorming, to nailing the details and concrete next steps.”

—Jennifer Hanks-Allaire
Co-founder
Grandmother Collective

Lyn is highly skilled at drawing out your expertise and key goals and putting them in front of you where you can’t ignore them. She worked with me to zero in on the practical application of my experience, which gave me a lot of confidence as I embarked on my job search. That confidence was invaluable in presenting my resume, cover letters, and interviews. In addition, she advised me on how to productively activate my professional social network. I followed her advice and secured the job I wanted within 5 weeks of our consultation.”

—Lucy Bourgeault
Higher Education Admissions and Enrollment Leader

Lyn’s deep understanding of marketing and communications strategy was of significant value in our work at Vermont College of Fine Arts. In her role as VP of Marketing, [Lyn] was instrumental in bringing our model of low-residency graduate education to the national stage. She can quickly grasp complex ideas and distill them into a compelling and clear communications architecture. Insightful, smart, and collaborative, Lyn’s vision was a key factor in expanding the visibility and impact of the institution.”

—Erica Metzger Hare
Chief Financial Officer
Aspire Living and Learning

Lyn dove in and shaped my brand immediately. Her branding and marketing expertise has positioned us in new and highly marketable ways.”

—Loren M. Hill, Ph.D.
Clinical Psychology & Executive Coaching