Category: The Brand Dame

If you could wave a magic wand and get rid of the biggest impediment to your career, what would it be? At some point in our professional lives, we all find ourselves… Continue reading What’s Stopping You?

For years, companies have used mission statements to describe what they do and why they do it. Why don’t more people have their own? It makes things so much easier. In… Continue reading How Sad is Your Personal Mission Statement?

Welcome, 2023! The new year is in full swing. Projects that went into hibernation in December are springing to life in January. As a matter of principle, I don’t believe… Continue reading One Small Step

Nonprofit branding is tricky. Nothing about it is easy. There’s an assumption that what a nonprofit does and what it stands for is self-evident. It’s the old “if we’re good… Continue reading Turning Blah Into Bang

Many people who start talking to me about their brand begin by telling me all they need is a logo and perhaps a snappy tagline to go along with it.… Continue reading Nonprofits Cannot Live by Logos Alone

It comes as no surprise to me that women in higher ed find themselves in a double bind: hired to lead but only relied upon to manage. Here we are… Continue reading Seen But Not Heard | Women in Higher Ed

I’ve written a lot lately about the arts and how important it is for arts organizations to find, define, and communicate a strong brand identity. For many, especially small and… Continue reading The Biz of Arts Branding

From shuttered museums to canceled performances, the pandemic has had a huge impact on the arts, ranging from lost revenue to lost opportunities for artists and arts organizations across the… Continue reading The Art of Arts Branding

I finally faced my closet the other day. I’d kept that side of it closed, the side where my work clothes lived, most no longer needed during the last two… Continue reading Cleaning Out the Closet