Category: The Brand Dame

After three months of sly, undercover work during the lull of summer slowdown, I’m getting ready to roll out a whole new website in the coming days.  This rebranding effort… Continue reading The Big Reveal: Why Rebranding Is as Necessary as It Is Grueling

Listen up: Your biggest branding problem isn’t a lack of taglines or logos; it’s the disconnect between what you think your brand is and how the world actually sees it.  Sound… Continue reading The Real Problem with Branding — And How to Fix It

A great logo can do a lot of heavy lifting. If done right, it is the visual anchor of an underlying brand story.  But without that foundation, even the best-designed logos… Continue reading Your Logo’s Nice, But Where’s the Brand?

Confession time: I can talk the talk, but walking the walk?  That’s a different beast altogether. As someone who’s spent years guiding clients through the labyrinth of branding, you’d think I’d… Continue reading Branding Myself: A Confession

Branding isn’t easy.  It doesn’t matter if you’re the Queen of Sheba or Starbucks. Every day, you have to put yourself out there. But you shy away from branding because… Continue reading To Brand or Not To Brand?

In the wake of President Biden’s train wreck of a debate last week, we’ve found our scapegoat: First Lady Jill Biden. Apparently, she’s the mastermind behind it all, pushing her husband to stay in… Continue reading The Branding of Jill Biden

A Chat with Media Maven Lucy Werner Let’s be honest: “personal branding” has become a cringe-worthy buzzword many people would rather avoid. It conjures images of self-obsessed influencers and slick sales tactics, leaving… Continue reading Personal PR is Like Flossing

Last week, I had the absolute pleasure of conducting a live webinar for SCORE of Southeastern CT on branding for small service businesses. We had an incredible mix of participants, including small businesses,… Continue reading Inside My Epic Small Business Branding Workshop

As an executive coach, you’re in the business of transformation — shaping leaders, navigating the complexities of business challenges, and polishing raw talent into seasoned leadership. You thrive on personal interaction… Continue reading Get Out From Under Your Rock

True to oneself or just playing the part?  I’ve been thinking a lot about the line between being strategic with our self-presentation and just flat-out faking it.  Because let’s be real,… Continue reading Faking or Making Your Personal Brand?