Category: The Brand Dame

That’s what former world champion boxer Mike Tyson said in response to a reporter who wanted to know if he was worried about opponent Evander Holyfield’s strategy. “What’s do you… Continue reading “Everybody has a plan until they get punched in the mouth.”

“Marketing is a nice to have, not a must have.” “It’s nothing more than spin.” “We got along just fine without it…” “The website is fine the way it is.”… Continue reading Who Needs a Chief Marketing Officer Anyway?

“I’m a terrible writer” people say apologetically to me, as if not being able to craft a press release, a social media post, a report, or even an email —… Continue reading Just Do It, As the Saying Goes

“The disruption caused by the coronavirus pandemic has prompted cobbled-together responses ranging from the absurd to the ingenious at colleges and universities struggling to continue teaching even as their students… Continue reading Telling The Truth

September 11, 2001 was my son’s first day at NYU. The phone lines were down. The city was closed. There was no way to find out if he was okay.… Continue reading Leading with Empathy During a Crisis