Category: The Brand Dame

What’s it like to be in the higher education executive search business these days? How has the process changed for search consultants as well as the candidates themselves? I asked… Continue reading The Road Forward: Executive Search in the Time of Covid

What the future holds for higher education and nonprofit marketing in 2021 is anyone’s guess. We seem to be in a constant state of flux. As the ground rumbles and… Continue reading Endless Curiosity: My Conversation with Pete Sena

Today we begin a series of interviews with some of the most interesting and influential frontline experts in communications, crisis, and reputation management. We start with a recent conversation I… Continue reading Higher Ed’s Moment of Reckoning

This CHE webinar is a Must-Listen. I’m webinar-ed out and I’m sure you are, too. I tend to drop-out after roughly five minutes after dropping in. But not this one.… Continue reading Presidents On The Front Lines

“We only ever have influence over our reputation—never control—as is the case with all things external to us, but it remains one of our most precious assets (far more important than any… Continue reading Make Perception Your New Reality

Everything. Warren Buffet summed it up; “It takes twenty years to build a reputation and five minutes to ruin it.” When we think of a college’s reputation, it’s a gut emotional… Continue reading What’s In A Name?

A few weeks ago, I’m sure you saw the infamous press briefing conducted by Trump physician Sean Conley and the phalanx of white coated doctors standing behind him at Walter… Continue reading Do No Harm

That’s what former world champion boxer Mike Tyson said in response to a reporter who wanted to know if he was worried about opponent Evander Holyfield’s strategy. “What’s do you… Continue reading “Everybody has a plan until they get punched in the mouth.”

“Marketing is a nice to have, not a must have.” “It’s nothing more than spin.” “We got along just fine without it…” “The website is fine the way it is.”… Continue reading Who Needs a Chief Marketing Officer Anyway?

“I’m a terrible writer” people say apologetically to me, as if not being able to craft a press release, a social media post, a report, or even an email —… Continue reading Just Do It, As the Saying Goes