The Art of Arts Branding

From shuttered museums to canceled performances, the pandemic has had a huge impact on the arts, ranging from lost revenue to lost opportunities for artists and arts organizations across the board.

The last few years have underscored the importance of organizations staying connected to their mission and core values. Creativity and innovation are essential to re-engaging audiences in new ways. As a result, the stories nonprofits tell must necessarily shift as they adapt to new realities.

It’s clear that a strong brand is an essential business asset. Increasingly, artists are starting to see their brands — whether personal or organizational — as an investment that requires a consistent input of time, money, and energy. And yet many lack the resources and knowledge for developing a successful brand strategy on their own.

As the arts sector begins to open up, I’ve been helping arts organizations take a fresh look at how they are perceived by the audiences that matter most.

On May 19th from 12-1 EST, I’m offering Branding for Artists & Arts Organizations. It’s a live virtual workshop webinar for artists, creatives, and arts organizations sponsored by The Greater Hartford Arts Council.

It’s a jam-packed interactive hour of practical branding strategy and insight, offering artists and the organizations that support them a tactical roadmap for creating a marketable brand identity.

And the best part? Thanks to GHAC, it’s free. You’ll get a pre-session worksheet when you sign-up and the webinar will be available on-demand for all who do.

You can register and find out more here.

About The Greater Hartford Arts Council…

In the late 1960s, the Cultural Affairs Committee of the Greater Hartford (CT) Chamber of Commerce took an honest look at the local creative sector and thought about how to support the City’s anchor institutions as a collective. The Council has served Connecticut’s capital region for 50 years, providing critical financial and organizational resources to support the arts and cultural sector, as well as helping all people connect with the arts in their community.