The Brand Dame

Stories are incredibly important for nonprofit brands because they help to create an emotional connection with supporters and donors. People are more likely to remember and engage with a story… Continue reading How Stories Inspire Nonprofit Brands

Use these 5 steps to significantly increase your visibility, drive engagement, and inspire new people to rally around and support your cause. You’ll need to keep an eye on and update your value proposition as… Continue reading How to Write A Great Nonprofit Value Proposition

If you could wave a magic wand and get rid of the biggest impediment to your career, what would it be? At some point in our professional lives, we all find ourselves… Continue reading What’s Stopping You?

For years, companies have used mission statements to describe what they do and why they do it. Why don’t more people have their own? It makes things so much easier. In… Continue reading How Sad is Your Personal Mission Statement?

Welcome, 2023! The new year is in full swing. Projects that went into hibernation in December are springing to life in January. As a matter of principle, I don’t believe… Continue reading One Small Step

Nonprofit branding is tricky. Nothing about it is easy. There’s an assumption that what a nonprofit does and what it stands for is self-evident. It’s the old “if we’re good… Continue reading Turning Blah Into Bang

Many people who start talking to me about their brand begin by telling me all they need is a logo and perhaps a snappy tagline to go along with it.… Continue reading Nonprofits Cannot Live by Logos Alone

It comes as no surprise to me that women in higher ed find themselves in a double bind: hired to lead but only relied upon to manage. Here we are… Continue reading Seen But Not Heard | Women in Higher Ed