The Power of A Single Word

There’s a lot to like about what I do, but the branding workshops I teach for small businesses and women entrepreneurs are at the top of the list. Yes, I work with big companies and institutions, too, but these small, highly interactive, hands-on seminars are a way to pay all of the good fortune I’ve… Read on…

Beware the Marketing Vampire

“Some of my friends and dearest loved ones are involved in university administration and communications. They have no time. They are often too busy running between meetings to breathe, let alone to think. Obviously, they are moral actors ultimately responsible for their decisions, but you could go so far as to say they are compelled to fire out sentences… Read on…

Catch & Release Your Superpower

The numbers are pouring in. 61% of women are planning a significant career change post-pandemic, according to Forbes. While we won’t know for a while what the economic ramifications of COVID-19 will be, what seems increasingly clear is that unprecedented numbers of those whose jobs were put on hold, downgraded, or eliminated have had lots of time to… Read on…

Seize the Day

There’s Plenty of Opportunity in the New Normal Lots of folks are restless. The weather, at least here in the East, has turned hopeful, with clear blue skies and long, lingering sunsets. We’re beginning to venture out, to reclaim our lives in whatever this new phase of normal looks like. Increasingly, I’m getting questions about opportunities — specifically, from… Read on…

Facing the Post Pandemic Era

There has been a lot of soul-searching and prognostication of late about how higher ed will move into the post-pandemic era. According to a recent McKinsey report, “Leadership comes in two parts. There’s the vision, and there’s managing the change to bring that vision to fruition. For leaders, understanding what has changed will be as important as knowing what… Read on…

Scaling the Academic Walls

Historically, women have not fared well in the senior administrative ranks of academia. Isn’t it time to change that? Headlined Covid Crisis Shows Why We Need More Female Leaders, Fortune  notes: “The pandemic has presented us with a real-time experiment in leadership, and the data shows that we are in good hands when women are at the helm of nations and… Read on…

A Job Search Season Like No Other

Six months ago the job market for C-suite executive administrators in higher ed and the nonprofit sector was barely alive. On the big go-to job sites, such as higheredjobs.com, the daily alerts slowed to a trickle. Listings for senior administrative positions were ominously quiet as the cuts, lay-offs and, more importantly, budgets of all shapes and sizes were… Read on…

Being Good Is Not Enough

You’ve decided to throw your hat in the ring for a new leadership position that’s recently opened up. You’re confident that you fit the candidate profile. You’ve got all the right stuff. You’ve risen through the academic or administrative ranks and you’re there. You are president material. You’d make a terrific VP. You’ve paid years of dues at a small college… Read on…

The Road Forward: Executive Search in the Time of Covid

The Insider: It’s hard to believe that it’s been almost a year since the first case of COVID-19 was diagnosed in the U.S., and it is still unclear when travel and gathering restrictions will be lifted nationally. How would you describe the impact this has had on executive search? Martin:  It’s not just about the pandemic per… Read on…

Endless Curiosity: My Conversation with Pete Sena

What the future holds for higher education and nonprofit marketing in 2021 is anyone’s guess. We seem to be in a constant state of flux. As the ground rumbles and shifts with the pandemic rolling on, the old rules simply do not apply. I recently sat down virtually with a guy who’s thought a lot about… Read on…