Higher Ed’s Moment of Reckoning

Today we begin a series of interviews with some of the most interesting and influential frontline experts in communications, crisis, and reputation management. We start with a recent conversation I had with Zeenat Fayaz, founder and CEO of the London-based firm, The Brand Education. INSIDER: A perfect storm has hit the education and nonprofit sectors. We’re all… Read on…

Presidents On The Front Lines

This CHE webinar is a Must-Listen I’m webinar-ed out and I’m sure you are, too. I tend to drop-out after roughly five minutes after dropping in. But not this one. Earlier this week, The Chronicle of Education’s “Communicating During a Pandemic” set a high bar with a virtual forum moderated by CHE’s senior editor, Alex… Read on…

Make Perception Your New Reality

“We only ever have influence over our reputation—never control—as is the case with all things external to us, but it remains one of our most precious assets (far more important than any one job, house, car, or even, some would argue, money). Just why it’s so important…”The Value of a Good Reputation: Why We Should Care About… Read on…

What’s In A Name?

Everything. Warren Buffet summed it up; “It takes twenty years to build a reputation and five minutes to ruin it.” When we think of a college’s reputation, it’s a gut emotional response, based on anecdote and word of mouth over time. If the reputation is good, we trust it. We believe that it will deliver all… Read on…

Do No Harm

A few weeks ago, I’m sure you saw the infamous press briefing conducted by Trump physician Sean Conley and the phalanx of white coated doctors standing behind him at Walter Reed Medical Center. How sick was the President? When had he last tested negative? The questions from the assembled media came fast and furiously. Yet… Read on…

“Everybody has a plan until they get punched in the mouth.”

That’s what former world champion boxer Mike Tyson said in response to a reporter who wanted to know if he was worried about opponent Evander Holyfield’s strategy. “What’s do you think will happen?” he was asked. “[My opponent’s]  going to move, he’s going to dance. He’s going to do this, do that.’ said Tyson. “I’ve got… Read on…

Who Needs a Chief Marketing Officer Anyway?

“Marketing is a nice to have, not a must have.” “It’s nothing more than spin.” “We got along just fine without it…” “The website is fine the way it is.” “It taints the academic purity of what we do.”  Sound familiar? These are actual quotes, by the way. Over the many years that I’ve been… Read on…

Just Do It, As the Saying Goes

“I’m a terrible writer” people say apologetically to me, as if not being able to craft a press release, a social media post, a report, or even an email — is a major character flaw. Most people I know would rather have a root canal. It’s not always easy for me, either. And I’m in… Read on…

Telling The Truth

“The disruption caused by the coronavirus pandemic has prompted cobbled-together responses ranging from the absurd to the ingenious at colleges and universities struggling to continue teaching even as their students have receded into diminutive images, in dire need of haircuts, on videoconference checkerboards.” So sayeth The New York Times. If you’re a senior college administrator you’re… Read on…

Leading with Empathy During a Crisis

September 11, 2001 was my son’s first day at NYU. The phone lines were down. The city was closed. There was no way to find out if he was okay. In desperation, I did the only thing I could think to do — I wrote to the dean. With no expectation that she would respond,… Read on…